This site sends cookies also to third parties. To learn more or disable all or some cookies, click here.
By closing this banner, scrolling this page or clicking any of its elements you consent to the use of cookies.

EN IT
Loading...

AUCHAN DISNEY. DONALD DUCK IS NUDE!

The idea

To promote the collection of t-shirts with the Disney character, the creative idea was to undress Donald Duck! The irritable duck searching for his t-shirt in the nude was the key visual prepared by Disney cartoonists. Donald Duck is also the protagonist of a little boy’s dreams in the spot that launched the promotion.

Info

Client
AUCHAN

Branch
GDO

Category
Direct Marketing

Francesco Gatti

Francesco Gatti
Client Director

E-Mail: f.gatti@serviceplan.com