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EN IT
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DICLOREUM. A RAPID RETURN TO ACTION

The idea

A creative format for the Dicloreum line by Alfa Wassermann created to communicate different products under a single brand promise: a rapid return to action. Each spot is a film within a film: a movie set is revealed when an action film is interrupted because the protagonist is in pain. To avoid stopping and quickly return to action …Action … take Dicloreum! After the western and the musketeers, other adventures await consumers.

Info

Client
ALFA WASSERMANN

Branch
Pharmaceutical

Category
Campaign

Francesco Gatti

Francesco Gatti
Client Director

E-Mail: f.gatti@serviceplan.com