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HUMANA: THE IMPORTANCE OF GROWING NATURALLY

In a world where, all too frequently, children are seen as “prodigies”, Humana promises a growth that is more natural, more human. This was the thinking behind the new organic line of weaning products launched by Humana and behind all the communication strategy that led to the development of the packaging, the “Io e Bio” logo (organic products made to measure for the little ones) the print, outdoor and point of sales advertising.

Info

Client
HUMANA

Branch
Food

Category
Campaign

Francesco Gatti

Francesco Gatti
Client Director

E-Mail: f.gatti@serviceplan.com