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The innovation agency for brand individual media

Our formula for success: Buying Follows Strategy

We perfectly align our buying strategy with the brand-specific media strategy of the client –not the other way round.

Therefore, our choice of advertising media follows the media targets and target group insights we’ve gained – not the purely discount-driven reach optimization which generally leads to “oblique” media planning. This belief undergirds our sense of identity: as an innovation agency for brand-specific media.

Cutting-edge tools, real-time Big Data and the extraordinary expertise of our team generate the very best results. Because it takes the efficient implementation of our ROI-optimized, made-to-measure media planning to bring about that decisive added effect and ensure the success of our client’s campaign.

Highly-skilled negotiators

Intelligent negotiation strategies ensure that our clients receive the very best media buying conditions – and decisive advantages over their competition.

When it comes to negotiation, we attach great importance to a maximum of transparency and openness: Which is why we prefer to sit down together with our clients at the bargaining table.

Our joint venture with Initiative Media and Universal McCann is a key factor for our proven media buying power on the German market.