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For Saturn, always being right ahead means not only having innovations on offer, but also thinking and acting innovatively. This is being emphasised by Saturn's new campaign that comes right on time for the start of the Christmas season. The campaign is being implemented by Serviceplan Campaign Hamburg for the fourth time.

Ingolstadt/Hamburg, 4 November 2016 - From today, three new TV commercials can be seen on the theme of innovation, with the slogan #AlwaysRightAhead. These commercials are accompanied by a content special at Here, customers receive an exclusive insight into the most recent developments that the tech world has on offer; in short reports, employees present especially innovative products, trend topics and new developments in the Saturn shopping experience.

"We want to share our enthusiasm for innovative technical products and innovate thinking with our customers, so that they are #AlwaysRightAhead", explains Oliver Mehwald, CEO of Saturn Marketing GmbH. He adds "We carry over this enthusiasm for technical innovation with the #AlwaysRightAhead advertisements and supplement them additionally on our microsite. Here, we show that innovation at Saturn isn't just an advertising slogan, but something that is lived by us every day."

Tech-Nick, who has been played by actor Antoine Monot Jr since 2013, continues as the protagonist of the ads. In each of the 20 second advertisements, a likeable Saturn employee finds reasons to smile, when customers experience the most innovative technical products available at Saturn. The films can be seen immediately on all main TV channels in Germany.

The associated content special at emphasises that innovation and inspiration for technical products is complemented perfectly with the passion for technology and helpful advice found in Saturn shops. Every month two to three new reports appear, in which Saturn employees are introduced in word and video and present innovations which they are especially enthusiastic about.

Alongside TV and online presence, the image campaign #AlwaysRightAhead will also be promoted at PoS, in flyers and on Saturn's social media channels. Further spots will be broadcast at the beginning of 2017.

The campaign idea has been developed by Saturn. The implementation of the campaign microsite occurred through coma AG. TV spots were implemented by Serviceplan Campaign Hamburg, directed by Benjamin Brettschneider and produced by Markenfilm. Social media activities and BTL actions are implemented by Saturn in house.

The Spots (German only)



Florian Stemmler

Florian Stemmler
Corporate Communication & PR

+49 40 202288 8121

E-Mail: f.stemmler(at)