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Philosophy

Glocalize. think global, act local

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "Haus der Kommunikation" concept in Munich, Hamburg and Berlin. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market.

In order to guarantee outstanding performance in the execution of our campaigns, we are represented with our own agencies in all significant economic areas in Europe, North America, the Middle East and Asia. As the future of communications is increasingly focusing on the Internet, all of our international agencies have a digital emphasis. Our global network is called Serviceplan International.